This app introduces the work of Florian Wagner and his adventures. The app displays a selection of images from 20 years of Adventure Photography. Viewers are able to save photos and use them as free wallpapers, background picture, or send them to friends. In addition, viewers also can see a “Making of Trailer,” a horseback safari through the magnificent Massai Mara in Kenya.
Advertisement of the Leica S2 camera and its great features for outdoor use. Another goal of this app was to showcase the beautiful artwork of adventure photographer and Leica ambassador Florian Wagner.
Leica & Florian Wagner came up with idea to promote the S2 camera in the App Store shortly before for the upcoming PhotoKina exhibit in September 2010. The schedule for releasing and testing the application for the iTunes Appstore was narrow due to the short schedule. It was extremely difficult because the process of developing the concept was not completed in detail yet, which is necessary to develop the code. The whole project involved shooting the film, designing the interface, making a selection of photos, and developing the app and sending it to the App Store. This was all completed in four months